Agency News (29 May- 2 June)

Viacom18 Network Extends Digital Mandate Partnerships with Sociowash for Multiple Brands

Sociowash Agency

Sociowash, an Integrated Advertising Agency, has renewed its digital mandate with Viacom18’s Youth, Music, and English Entertainment (YME) cluster. The partnership, which began in January 2022, aims to enhance strategies for the upcoming period. As a member of the association, Sociowash will handle the association’s social media strategy, campaign management, influencer marketing, and shot management.

MTV Beats, Vh1, Colours Infinity, Comedy Central, KaanPhod, and Fully Faltoo are all part of the YME cluster. Leveraging their expertise in digital and creative marketing, Sociowash will handle social media strategies for 23 Instagram, Facebook, Twitter, and YouTube pages. Additionally, the agency will focus on analytics and reporting for campaigns.

High-quality programmes that have captured viewers on television and digital platforms are available in Viacom18’s YME cluster. Through a multi-dimensional approach on Fully Faltoo and popular MTV reality shows like Roadies, Splitsvilla, and MTV Hustle, the cluster stays in sync with the dynamic trends of the youth.

Raghav Bagai, Co-Founder of Sociowash, expressed his thoughts on the association, emphasizing the success of the partnership in setting them apart from competitors. The Sociowash team is committed to delivering exceptional work and aims to be recognized through industry awards while maintaining high standards. They eagerly anticipate strengthening the association and assisting the brands in achieving their goals.

Dainik Bhaskar Enlists Concept as PR Communication Agency for Mumbai Launch

Concept PR, Communication Agency

Dainik Bhaskar, India’s leading regional daily newspaper, has made its debut in Mumbai with Concept Communication as its exclusive brand management partner. Launching a newspaper in the financial capital poses significant challenges, especially from a public relations perspective.

After an extensive search, the Bhaskar Group handpicked Concept Communication, India’s top independent integrated communication agency, to assist them in achieving their brand execution goals. Concept Communication brings deep expertise in relevant subject categories and a comprehensive understanding of the consumer spectrum, which aligns perfectly with Dainik Bhaskar’s requirements for their launch and future sustainability.

Vivek Suchanti, Chairman and Managing Director of Concept Communications, expressed his satisfaction with the partnership, emphasizing the importance of brands like Dainik Bhaskar and their trust in Concept Communication. He looks forward to developing a targeted and effective solution for the prestigious launch.

Kailash Agarwal, Managing Director of Bhaskar Prakashan Pvt Ltd, highlighted their journey to expand nationwide and maintain their position as the number one newspaper. They sought strong partners to successfully launch the brand in Mumbai, and they found the Concept Communication team to be insightful and proactive. They believe that Concept Communication is the right partner to accompany them on their journey.

KwikFix Auto Taps Kodo Studio as Creative Agency


Automotive aggregator KwikFix Auto has formed a partnership with innovative creative agency Kodo Studio, aiming to revolutionize the automotive marketing landscape. Sreejith Kodoth, the Founder & Creative Director of Kodo Studio, joins KwikFix Auto as the Senior Creative Director, bringing his exceptional talent and expertise to the collaboration.

Through their partnership, KwikFix Auto and Kodo Studio hope to develop ground-breaking marketing ideas that will fascinate consumers and revolutionise the car repair industry. With Kodo Studio’s visionary campaign skills and Sreejith Kodoth’s 18-year career working with renowned agencies and global brands, the partnership is poised to reshape marketing and branding strategies.

Manshi Modi Chandarana, Co-Founder of KwikFix Auto, expressed enthusiasm for having Sreejith Kodoth on board, praising his creative genius. The collaboration holds the potential to revolutionize the industry’s approach to marketing and leave a lasting impression.

Sreejith Kodoth, Founder & Creative Director of Kodo Studio, shared his excitement about the partnership, emphasizing the goal of creating revolutionary campaigns that disrupt the automotive industry and captivate consumers. The possibilities are limitless in their joint journey.

The partnership between KwikFix Auto and Kodo Studio signifies a pivotal moment for KwikFix Auto’s transformation and organization of the Indian automotive repair market. By combining their expertise and creative vision, the two entities aim to shape the future of automotive marketing, pushing boundaries, and setting new industry standards.

KwikFix Auto, based in Mumbai, is committed to providing a seamless and user-friendly automotive experience to its customers. Their offerings include high-quality products, parts, and services, such as on-demand car repair solutions, car spa, and painting, accessible through their website.

Alphabet Media Selected as PR Agency for JBCN Education

Alphabet Media

JBCN Education, a Mumbai-based organization with a rich history of over three decades in the education sector, has established itself as a leading group of International Schools in India. The organization comprises four schools and is known for its strong network and commitment to incorporating the latest global educational research.

Following a rigorous multi-agency pitch process, Alphabet Media has secured the mandate to handle JBCN Education’s communications. As the chosen agency, Alphabet Media will provide comprehensive solutions encompassing public relations, media management, and influencer engagement. Their role will involve developing effective engagement strategies and managing external communications to drive impactful results and increase brand awareness.

Nikhil Sharma, VP Marketing at JBCN International School, expressed satisfaction with the partnership, stating that Alphabet Media’s expertise and focus will help them achieve their communication goals. Leveraging Alphabet Media’s extensive media connections and experience in the education sector, JBCN Education aims to enhance its brand visibility. The partnership is expected to be long-term and strategic, fostering mutual growth.

Tejal Daftary, CEO & founder of Alphabet Media, expressed excitement about collaborating with JBCN Education. The alignment of JBCN Education’s philosophy with Alphabet Media’s values was a key factor in securing the partnership. Alphabet Media is determined to strengthen JBCN Education’s presence in the country through creative strategies, impactful societal engagement, and making a significant contribution to the education landscape. The agency is committed to supporting JBCN Education’s goals with sincerity and dedication.

Adfactors PR to Handle Communications for Mantra Properties

Adfactors PR

In a move aimed at bolstering their brand presence and expanding their reach in the dynamic real estate sector, luxury developer Mantra Properties has entered into a strategic partnership with Adfactors PR. With a strong commitment to continuous improvement and timely project delivery, Mantra Properties has gained recognition for its superior design and sustainable features.

More than 7,500 people now have high-quality houses thanks to Mantra Properties, which is led by CEO Mr Rohit Gupta and has successfully completed over 4 million square feet of real estate across 12 significant projects. They now want to further boost their brand’s presence in the cutthroat real estate market through their partnership with Adfactors PR.

Adfactors PR, a renowned communication agency, will provide a comprehensive range of services to Mantra Properties. This includes brand enhancement, strategic planning, media relations, digital reputation management, and crisis communications. Mantra Properties will successfully reach its target audience with its distinctive value proposition by utilising this broad range of services.

The partnership between Mantra Properties and Adfactors PR signifies a focused effort to enhance the developer’s digital presence and expand their media outreach. With a shared vision of continuous improvement and customer satisfaction, the collaboration is poised to significantly amplify Mantra Properties’ brand presence in the evolving real estate landscape.

GL Bajaj Institute of Technology & Management Partners with Vigor Media Worldwide for PR Mandate

Vigor Media Worldwide has partnered with GL Bajaj Institute of Technology and Management to enhance the institute’s leadership position in the higher education sector. Following a competitive bidding process, Vigor Media Worldwide secured the prestigious account.

Their Delhi-NCR office will handle the mandate, focusing on strengthening the institute’s visibility and establishing it as a top education brand. Pankaj Agarwal, Vice Chairman of GL Bajaj Educational Institutions, expressed excitement about the partnership, emphasizing Vigor Media Worldwide’s expertise and understanding of communication.

Nikhil Singhal, Founder of Vigor Media Worldwide, expressed honor in being appointed as the strategic communication partner. He highlighted their commitment to providing innovative communication strategies that align with the institute’s expectations.

GL Bajaj Institute of Technology and Management is known for its quality education and holistic student development. It offers diverse programs in engineering, management, and computer applications.

Vigor Media Worldwide brings cross-sectoral expertise to the partnership, having worked with top brands across various industries. This collaboration further strengthens their diverse client portfolio and reinforces their position as a leading PR and communication agency.


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