Consolidation of Media Remit with Starcom to Bring More Brand Experiences and Deep Insights to More Retail
More Retail, a leading food and grocery retail chain with a strong omni-channel presence and pan-national footprint, has consolidated its media duties with Starcom India, a part of Publicis Groupe India. Previously, the brand was working with a set of different agency partners for traditional media, digital and performance marketing, and activation. Now, Starcom has been awarded the full range of media duties to actively partner with More on its brand marketing strategy and roadmap, and to bring in valuable, enriching media-led brand experiences and deep insights on the business.
As a part of its mandate, Starcom will take care of full-funnel marketing, including strategy, 360-degree planning for the MORE brand, media-buying, driving awareness, and last-mile transactions through the app and footfalls in the hyperlocal geographic locations they operate in. The agency is committed to transforming More’s business through powerful data and technology-led solutions and bringing greater value to their media investments.
Vinod Nambiar, Managing Director of More Retail, said, “We evaluated various partners, but Starcom scored because of its data-driven insights, analytical approaches, and technological edge. The retail landscape is ever-evolving, and their teams were able to demonstrate growth for our business through breakthrough media and marketing strategies. We look forward to Starcom driving incremental growth for us and building the More brand in unique and compelling ways.”
Rathi Gangappa, CEO of Starcom India, expressed excitement in adding More Retail to their portfolio and looked forward to unlocking deep and meaningful customer connections for More across touchpoints. Starcom’s endeavor is to make a true difference to More’s business through human experiences, new insights, and innovative thinking. The Publicis Power of One model and integrated capabilities are sure to accelerate More’s growth, momentum, and market leadership still further.
In conclusion, More Retail’s decision to consolidate its media duties with Starcom India is expected to bring in greater value to their media investments, drive business growth, and create a unique and compelling brand experience for their customers.
