P N RAO, the legendary men’s fashion brand that commenced in Bengaluru in 1923, has completed a century in the fashion industry. The brand has become synonymous with men’s suits and is known for its high-quality and fine craftsmanship. To celebrate the milestone, P N RAO is launching a women’s wear range this year, which will make it a fully integrated bespoke fashion brand.
To drive brand visibility and imagery, P N RAO has partnered with Flags Communications, one of the top end-to-end communications firms. The agency will be responsible for driving all aspects of communications and marketing activities of the brand. The partnership will leverage the centenary year milestone fully to deepen and widen customer engagement and expand the customer base.
Ketan Pishe, Partner at P N RAO, expressed his excitement about the partnership and shared the vision of taking the brand imagery of P N RAO to newer heights. He also mentioned that the plans put forth by Flags Communications reflect the brand’s vision of constantly evaluating ways and means to raise the bar and expand the product portfolio.
Shruti Mishra, Sr. Vice President at Flags Communications, said that the agency is proud to work with P N RAO to up the recall for the brand and create top-of-mind awareness for the brand as a holistic fashion brand. She further added that not many companies can achieve a centenary year milestone, and they are excited to be chosen as their preferred partners.
