Shalimar Paints Appoints Kaizzen as PR Partner for Strategic Communications

Shalimar Paints Appoints Kaizzen as PR Partner to boost brand visibility, expand market presence, and build a strong, technology-driven legacy.

The official public relations partner of Shalimar Paints has been named as Kaizzen, a top PR and digital agency in India. As the strategic communications partner, Kaizzen will be responsible for enhancing Shalimar Paints’ corporate reputation, increasing brand visibility, and supporting its expansion efforts.

Kaizzen has been recognized as the fastest-growing PR Agency in India for two consecutive years, as per the PRovoke Global PR Agency Rankings – Fast Movers 2021.

Vineet Handa, the Founder and CEO of Kaizzen, expressed his gratitude for being entrusted with the legacy brand, Shalimar Paints. He emphasized that the partnership between Kaizzen and Shalimar Paints will combine the rich history of Shalimar with modern strategic communications, aiming to build a strong and long-term relationship. Kaizzen is committed to supporting Shalimar Paints in its journey to become a leading, technology-driven paint manufacturing company.

Kuldip Raina, Director of Sales & Marketing at Shalimar Paints Ltd., spoke about the collaboration and the significance of Kaizzen’s expertise. With Shalimar’s wide presence across India, catering to both traditional and modern generations, Raina expressed confidence that Kaizzen will play a pivotal role in shaping strategic roadmaps and implementing communication strategies. This partnership comes at an exciting time when the paints industry is undergoing significant disruptions.

Shalimar Paints, with over 120 years of experience, is one of India’s oldest paint manufacturing companies. The brand combines its strong legacy with technological advancements to offer high-quality products to consumers across India and beyond. Shalimar Paints focuses on innovation and incorporates science into its paints to provide a beautiful and durable finish.

The collaboration between Kaizzen and Shalimar Paints aims to leverage their respective strengths to further enhance Shalimar’s reputation and market presence in the paints industry.

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